How to Find the Right Keywords for Your Online Marketing campaign

Keyword search strategy

Keywords are the most important part of any online marketing campaign. Keywords refer to phrases or words that the visitors utilize to search for specific services on search engines. Therefore, it is very important that your keywords are well aligned with the target audiences’ regular Google search. With the right keywords, you have a chance to increase your business’s online prominence for better customer reach and substantial revenue.

Importance of keywords in online marketing

Search engine optimization utilizes keywords as a primary tool for better online brand promotion. Many SEO services in Dubai are geared towards providing customized SEO and PPC services that utilize keywords for better web ranking. Your SEO specialist can help you outline a keyword strategy, as shown below, according to your specific business needs to make sure that your brand has the right visibility to garner substantial traffic.

Keyword strategy

  • Step 1 Research Keywords: Discover and identify the relevant keywords for your business.
  • Step 2 Analyze Keywords: Analyze the keywords through a keyword analyzer to learn how to create keyword groups to garner relevant web traffic.
  • Step 3 Group Keywords: Organize the relevant keywords into specific keyword groups to improve Quality Score and keyword relevancy.

How to find the right keywords

There are a lot of online tools, both free and premium, that allow for easy keyword search, analysis, grouping and visualization to suit your specific business needs. Keyword strategy creation is an extensive process that takes into account a number of factors. You can utilize the following keyword tools to search and analyze relevant keywords for your business.

Tools for keyword research

Keyword suggestion tools Keyword Visualization tools Keyword Manipulation tool Keyword density tool
Google’s Search-based Keyword Tool Wordle Jumbo Keyword tool GoRank keyword density analyzer and comparer
Word Stream Quintara Word Cloud AdWords Wrapper SEOChat keyword density checker
Microsoft AdCenter Labs Google Wonder Wheel SEO Tools Bad Keyword & Number Stripper Dave Naylor keyword density tool
Google External Keyword Tool Visual Thesaurus iwebTools Quick Dedupe SEOMoz term extractor
WordTracker’s Keyword Suggestion Tool Clusty   Text analysis tool


You can also use a number of other free and low cost keyword tools, such as:

  • SEMrush Keyword Magic
  • Ahrefs Keyword Explorer
  • KWfinder
  • SERPs Kewyordini
  • Keyword Discovery
  • 7Search
  • Grep Words

Targeting Keywords the right way

Many marketers make the gruesome mistake of keyword density which refers to keyword stuffing.  Once marketers find the right keywords, they use those keywords extensively in their web content so that the search engines can recognize them more often. This is not an appropriate practice and can easily get your website penalized by Google.  In order to reap the rewards of keywords in search engine optimization, it is important that you use them in the right way. Your SEO specialists can help you align the right strategy to use the relevant keywords in the right way.

IBGDigital is a digital marketing agency that specializes in all forms of online marketing to help business (both small and large) to garner both market and mind share through SEO tactics and proven content marketing techniques. The company offers extensive SEO services that include keyword research planning to help you find the right keywords for your target audience.

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